Best Books About Marketing
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by(shelved 439 times as marketing)
avg rating 4.04 — 13,910 ratings — published 1993
by(shelved 439 times as marketing)
avg rating 4.04 — 13,910 ratings — published 1993
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Best Book Marketing Advice for Authors: The Best of 2017 Posted on January 9, 2018 January 7, 2018 by Jane Friedman 6 Comments As part of The Hot Sheet email newsletter for authors (which I write and publish in collaboration with Porter Anderson), I regularly round up and comment on book marketing advice that writers are talking about.
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by(shelved 409 times as marketing)
avg rating 3.75 — 38,708 ratings — published 2003
by(shelved 409 times as marketing)
avg rating 3.75 — 38,708 ratings — published 2003
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (Hardcover)
by(shelved 394 times as marketing)
avg rating 3.93 — 12,546 ratings — published 2014
by(shelved 394 times as marketing)
avg rating 3.93 — 12,546 ratings — published 2014
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Contagious: Why Things Catch On (Hardcover)
by(shelved 347 times as marketing)
avg rating 3.93 — 17,229 ratings — published 2013
by(shelved 347 times as marketing)
avg rating 3.93 — 17,229 ratings — published 2013
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Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace (Paperback)
by(shelved 340 times as marketing)
avg rating 4.03 — 13,869 ratings — published 1980
by(shelved 340 times as marketing)
avg rating 4.03 — 13,869 ratings — published 1980
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by(shelved 337 times as marketing)
avg rating 3.90 — 12,047 ratings — published 2005
by(shelved 337 times as marketing)
avg rating 3.90 — 12,047 ratings — published 2005
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Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by(shelved 325 times as marketing)
avg rating 3.95 — 62,928 ratings — published 2006
by(shelved 325 times as marketing)
avg rating 3.95 — 62,928 ratings — published 2006
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Influence: The Psychology of Persuasion (Paperback)
by(shelved 291 times as marketing)
avg rating 4.18 — 75,331 ratings — published 1984
by(shelved 291 times as marketing)
avg rating 4.18 — 75,331 ratings — published 1984
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Blink: The Power of Thinking Without Thinking (Paperback)
by(shelved 280 times as marketing)
avg rating 3.92 — 425,627 ratings — published 2005
by(shelved 280 times as marketing)
avg rating 3.92 — 425,627 ratings — published 2005
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by(shelved 266 times as marketing)
avg rating 3.98 — 20,267 ratings — published 1991
by(shelved 266 times as marketing)
avg rating 3.98 — 20,267 ratings — published 1991
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The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by(shelved 266 times as marketing)
avg rating 3.95 — 602,866 ratings — published 2000
by(shelved 266 times as marketing)
avg rating 3.95 — 602,866 ratings — published 2000
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by(shelved 223 times as marketing)
avg rating 3.80 — 6,845 ratings — published 2013
by(shelved 223 times as marketing)
avg rating 3.80 — 6,845 ratings — published 2013
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Ogilvy on Advertising (Paperback)
by(shelved 223 times as marketing)
avg rating 4.18 — 7,348 ratings — published 1983
by(shelved 223 times as marketing)
avg rating 4.18 — 7,348 ratings — published 1983
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Tribes: We Need You to Lead Us (Hardcover)
by(shelved 215 times as marketing)
avg rating 3.81 — 31,621 ratings — published 2008
by(shelved 215 times as marketing)
avg rating 3.81 — 31,621 ratings — published 2008
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Buyology: Truth and Lies About Why We Buy and the New Science of Desire (Hardcover)
by(shelved 211 times as marketing)
avg rating 3.75 — 9,729 ratings — published 2008
by(shelved 211 times as marketing)
avg rating 3.75 — 9,729 ratings — published 2008
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly (Paperback)
by(shelved 205 times as marketing)
avg rating 3.88 — 5,403 ratings — published 2007
by(shelved 205 times as marketing)
avg rating 3.88 — 5,403 ratings — published 2007
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by(shelved 198 times as marketing)
avg rating 4.07 — 6,112 ratings — published 2013
by(shelved 198 times as marketing)
avg rating 4.07 — 6,112 ratings — published 2013
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Marketing Management (Hardcover)
by(shelved 197 times as marketing)
avg rating 4.08 — 4,219 ratings — published 1967
by(shelved 197 times as marketing)
avg rating 4.08 — 4,219 ratings — published 1967
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by(shelved 175 times as marketing)
avg rating 3.89 — 42,913 ratings — published 2004
by(shelved 175 times as marketing)
avg rating 3.89 — 42,913 ratings — published 2004
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Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
by(shelved 169 times as marketing)
avg rating 3.97 — 8,435 ratings — published 1997
by(shelved 169 times as marketing)
avg rating 3.97 — 8,435 ratings — published 1997
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The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by(shelved 147 times as marketing)
avg rating 3.81 — 26,618 ratings — published 2006
by(shelved 147 times as marketing)
avg rating 3.81 — 26,618 ratings — published 2006
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Principles of Marketing (Hardcover)
by(shelved 146 times as marketing)
avg rating 4.07 — 2,228 ratings — published 1980
by(shelved 146 times as marketing)
avg rating 4.07 — 2,228 ratings — published 1980
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Hooked: How to Build Habit-Forming Products (Hardcover)
by(shelved 145 times as marketing)
avg rating 4.06 — 15,554 ratings — published 2013
by(shelved 145 times as marketing)
avg rating 4.06 — 15,554 ratings — published 2013
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Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
by(shelved 140 times as marketing)
avg rating 3.90 — 6,712 ratings — published 2012
by(shelved 140 times as marketing)
avg rating 3.90 — 6,712 ratings — published 2012
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Confessions of an Advertising Man (Paperback)
by(shelved 123 times as marketing)
avg rating 4.07 — 3,155 ratings — published 1963
by(shelved 123 times as marketing)
avg rating 4.07 — 3,155 ratings — published 1963
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Linchpin: Are You Indispensable? (Hardcover)
by(shelved 118 times as marketing)
avg rating 3.83 — 36,105 ratings — published 2010
by(shelved 118 times as marketing)
avg rating 3.83 — 36,105 ratings — published 2010
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
by(shelved 117 times as marketing)
avg rating 3.92 — 4,438 ratings — published 1984
by(shelved 117 times as marketing)
avg rating 3.92 — 4,438 ratings — published 1984
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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. (Paperback)
by(shelved 108 times as marketing)
avg rating 3.99 — 5,036 ratings — published 2000
by(shelved 108 times as marketing)
avg rating 3.99 — 5,036 ratings — published 2000
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Scientific Advertising (Paperback)
by(shelved 107 times as marketing)
avg rating 4.14 — 1,605 ratings — published 1923
by(shelved 107 times as marketing)
avg rating 4.14 — 1,605 ratings — published 1923
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Why We Buy: The Science of Shopping (Paperback)
by(shelved 106 times as marketing)
avg rating 3.91 — 11,531 ratings — published 1999
by(shelved 106 times as marketing)
avg rating 3.91 — 11,531 ratings — published 1999
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This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by(shelved 104 times as marketing)
avg rating 4.09 — 2,423 ratings — published 2018
by(shelved 104 times as marketing)
avg rating 4.09 — 2,423 ratings — published 2018
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Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by(shelved 104 times as marketing)
avg rating 4.36 — 3,965 ratings — published 2017
by(shelved 104 times as marketing)
avg rating 4.36 — 3,965 ratings — published 2017
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Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by(shelved 103 times as marketing)
avg rating 4.12 — 84,665 ratings — published 2007
by(shelved 103 times as marketing)
avg rating 4.12 — 84,665 ratings — published 2007
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Hardcover)
by(shelved 101 times as marketing)
avg rating 3.88 — 3,647 ratings — published 2009
by(shelved 101 times as marketing)
avg rating 3.88 — 3,647 ratings — published 2009
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Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less (Hardcover)
by(shelved 100 times as marketing)
avg rating 4.02 — 889 ratings — published 2013
by(shelved 100 times as marketing)
avg rating 4.02 — 889 ratings — published 2013
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide (Hardcover)
by(shelved 99 times as marketing)
avg rating 3.93 — 2,529 ratings — published 2006
by(shelved 99 times as marketing)
avg rating 3.93 — 2,529 ratings — published 2006
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Brandwashed (Hardcover)
by(shelved 99 times as marketing)
avg rating 3.78 — 3,491 ratings — published 2011
by(shelved 99 times as marketing)
avg rating 3.78 — 3,491 ratings — published 2011
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by(shelved 97 times as marketing)
avg rating 4.03 — 2,187 ratings — published 2014
by(shelved 97 times as marketing)
avg rating 4.03 — 2,187 ratings — published 2014
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To Sell Is Human: The Surprising Truth About Moving Others (Hardcover)
by(shelved 96 times as marketing)
avg rating 3.89 — 16,038 ratings — published 2012
by(shelved 96 times as marketing)
avg rating 3.89 — 16,038 ratings — published 2012
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by(shelved 92 times as marketing)
avg rating 3.95 — 2,328 ratings — published 1998
by(shelved 92 times as marketing)
avg rating 3.95 — 2,328 ratings — published 1998
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Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by(shelved 91 times as marketing)
avg rating 4.07 — 74,642 ratings — published 2009
by(shelved 91 times as marketing)
avg rating 4.07 — 74,642 ratings — published 2009
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Crush It!: Why Now Is the Time to Cash In on Your Passion (Hardcover)
by(shelved 86 times as marketing)
avg rating 3.89 — 24,906 ratings — published 2009
by(shelved 86 times as marketing)
avg rating 3.89 — 24,906 ratings — published 2009
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Platform: Get Noticed in a Noisy World (Hardcover)
by(shelved 84 times as marketing)
avg rating 4.04 — 4,754 ratings — published 2012
by(shelved 84 times as marketing)
avg rating 4.04 — 4,754 ratings — published 2012
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
by(shelved 84 times as marketing)
avg rating 3.92 — 3,204 ratings — published 2010
by(shelved 84 times as marketing)
avg rating 3.92 — 3,204 ratings — published 2010
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How Brands Grow: What Marketers Don't Know (Hardcover)
by(shelved 79 times as marketing)
avg rating 4.18 — 1,083 ratings — published 2010
by(shelved 79 times as marketing)
avg rating 4.18 — 1,083 ratings — published 2010
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Marketing Warfare (Hardcover)
by(shelved 79 times as marketing)
avg rating 4.10 — 1,117 ratings — published 1985
by(shelved 79 times as marketing)
avg rating 4.10 — 1,117 ratings — published 1985
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Traction: A Startup Guide to Getting Customers (Hardcover)
by(shelved 77 times as marketing)
avg rating 4.16 — 5,099 ratings — published 2014
by(shelved 77 times as marketing)
avg rating 4.16 — 5,099 ratings — published 2014
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Marketing 3.0: From Products to Customers to the Human Spirit (ebook)
by(shelved 76 times as marketing)
avg rating 3.99 — 1,220 ratings — published 2007
by(shelved 76 times as marketing)
avg rating 3.99 — 1,220 ratings — published 2007
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Youtility: Why Smart Marketing Is about Help Not Hype (Hardcover)
by(shelved 74 times as marketing)
avg rating 4.03 — 925 ratings — published 2013
by(shelved 74 times as marketing)
avg rating 4.03 — 925 ratings — published 2013
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More (Paperback)
by(shelved 70 times as marketing)
avg rating 4.22 — 1,117 ratings — published 2013
by(shelved 70 times as marketing)
avg rating 4.22 — 1,117 ratings — published 2013
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Inbound Marketing Books
19 books — 5 voters
Rory Sutherland's Reading List 9 books — 1 voter
More lists...
“The best ideas come as jokes. Make your thinking as funny as possible.”
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“Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty 'fixes' that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time. A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattainable standard of beauty used to punish women for their failure to achieve and conform to it]and name her 'Health': if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.”
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More quotes...
Simone Puorto Consulting - Intervista a Media Hotel Radio
The Last Available Room Panel: SHR, MyHotelShop and RateGain
More videos...Tsk, Tsk, Amazon.com
1 chapters — updated Mar 29, 2010 04:33PM — 1 person liked it
1 chapters — updated Mar 29, 2010 04:33PM — 1 person liked it
Solutions Manual for Advertising and Promotion An Integrated Marketing Communications Perspective 11th Edition by Belch
1 chapters — updated Apr 23, 2019 01:36AM — 0 people liked it
1 chapters — updated Apr 23, 2019 01:36AM — 0 people liked it